Digitalization, globalization, Industry 4.0, but also sustainability, customer proximity and agility are topics that are currently triggering far-reaching transformation processes in companies and require a high degree of flexibility from employees and managers. Many questions that arise in connection with these challenges require practical answers at the interface between business administration and psychology. And this is exactly where business psychologists come into action!
The central qualification goal of the Bachelor's programme in Business Psychology is the application-oriented teaching of business and psychological contents. Individual priorities can be set in the areas of marketing & market research, human resources management and consulting, as these are the most important professional fields of activity for business psychologists. In addition, empirical research methods are trained and the development of intercultural as well as transdisciplinary competences is strengthened.
As of winter semester 2023/2024, students will also have the opportunity to apply for the Bachelor Plus (7 semesters) and the Bachelor International (8 semesters) within the degree programme and thus gain further competences for starting a career or continuing a Master's degree programme.