Mikael Bagratuni

Academic staff member / CREATE

Mikael Bagratuni
Studyarea:
Stuttgart Business School
Room:
L131
Office hours:
by arrangement
Competence centre:
  • Innovation Acceptance and Transformation
expert for:
Technology acceptance research, Artificial Intelligence

Vita

  • since 2025

    Academic staff member Department of Economics (50%)

  • since 2025

    Academic staff member for the project CREATE (50%)

  • since 2024

    PhD student at the Centre for Innovation Acceptance and Transformation (ZENIT) at HFT Stuttgart with a research focus on the acceptance of creative AI systems

  • 2023 - 2025

    Academic staff member at the HFT Stuttgart start-up centre (PLAN G) as part of the skif-funded RE:NEW City Incubator project

  • 2021 - 2023

    Master's programme in Business Psychology (M.Sc.) at the HFT Stuttgart

  • 2018 - 2021

    Bachelor's programme in Business Psychology (B.Sc.) at the HFT Stuttgart

University Projects

CREATE

Climate Neutral Buildings and Sustainable Real Estate Finance

View project

Logo Projekt CREATE

RE:New City Incubator

RE:New City Incubator

View project

Visualisierte Zukunftsvision des Projekts RE:New City /Visualized future vision of the project RE:New City

Research

CREATE

Climate Neutral Buildings and Sustainable Real Estate Finance

View project

Logo Projekt CREATE

RE:New City Incubator

RE:New City Incubator

View project

Visualisierte Zukunftsvision des Projekts RE:New City /Visualized future vision of the project RE:New City

Publications

  • 2025

    Bagratuni, M., Silberer, J., Planing, P., Müller, P. (2025). Exploring the influence of virtual reality, video, and photo-based presentations using the case of air taxis, Transportation Research Interdisciplinary Perspectives, Volume 29, https://doi.org/10.1016/j.trip.2024.101317.

  • 2023

    Huber, S., Bagratuni, M., Silberer, J. (2023). Zur Akzeptanz des Metaverse. In H. Steege, K. Chibanguza (Eds.). Metaverse. Baden-Baden: NOMOS.

  • 2021

    Bagratuni, M. (2021). An Empirical Investigation on the Influence of Temporal Distance on the Acceptance of Innovations - Using the Example of Urban Air Mobility. https://doi.org/10.31219/osf.io/ud3qp