Mikael Bagratuni

Academic staff member Department of Economics (50%)

Academic staff member for the project CREATE (50%)

PhD student at the Centre for Innovation Acceptance and Transformation (ZENIT) at HFT Stuttgart with a research focus on the acceptance of creative AI systems

Academic staff member at the HFT Stuttgart start-up centre (PLAN G) as part of the skif-funded RE:NEW City Incubator project

Master's programme in Business Psychology (M.Sc.) at the HFT Stuttgart

Bachelor's programme in Business Psychology (B.Sc.) at the HFT Stuttgart

Bagratuni, M., Müller, P., & Planing, P. (2025). Innovation in tune: An empirical investigation of user acceptance of artificial intelligence-generated music. Computers in Human Behavior Reports, 18, 100660. https://doi.org/10.1016/j.chbr.2025.100660

Bagratuni, M., Silberer, J., Planing, P., Müller, P. (2025). Exploring the influence of virtual reality, video, and photo-based presentations using the case of air taxis, Transportation Research Interdisciplinary Perspectives, Volume 29, https://doi.org/10.1016/j.trip.2024.101317.

Huber, S., Bagratuni, M., Silberer, J. (2023). Zur Akzeptanz des Metaverse. In H. Steege, K. Chibanguza (Eds.). Metaverse. Baden-Baden: NOMOS.

Bagratuni, M. (2021). An Empirical Investigation on the Influence of Temporal Distance on the Acceptance of Innovations - Using the Example of Urban Air Mobility. https://doi.org/10.31219/osf.io/ud3qp