The aim of the omni-channel campaign with the claim "We are working on the future" is to increase awareness of HFT Stuttgart and draw the attention of prospective students to the 15 Bachelor's degree programs. It will be launched at the beginning of April and can be seen in many places in Stuttgart. Right in the middle of it all, and honored with much applause at the kick-off event this week: the students representing their university.
"We feel like we've picked up where we left off after school," confirm first-year students who were asked about the campaign motifs. They are designed in the style of the 'Be Real' app, which is used very frequently by the target group of students.
Present in Stuttgart & the region The HKOMM team Tanja Sperl, Bettina Laser and Prof. Dr. Kristina Weichelt-Kosnick have put a lot of work into the new student campaign and the implementation is well prepared: Outdoor advertising, online marketing, guerrilla marketing campaigns and much more are planned. If we succeed in reaching many Stuttgart students and pupils from the region take one of our 15 Bachelor's degree programs - from 'Applied Mathematics and Artificial Intelligence' to 'Surveying and Geoinformatics' - as the next step towards their positive professional future, we will have achieved our goal. By the way, the #zukunftmachen campaign hashtag is #zukunftmachen. We would be grateful if you as students, staff and lecturers at HFT-Stuttgart would support the success of the campaign through your personal commitment (follow, share promptly, comment) on your personal social media channels - e.g. on Instagram ( @hft_stuttgart )
