City centers and Retail of future

Cities are increasingly fighting for visitors, companies and busting city centers. That is why it is important to measure, to strengthen and to promote the life in city centers. Together with our project partners, we are pursuing the following research question:

Within the framework of this research initiative, various studies with student participation have been realized in recent years.

Presentations

• Kraus, K., Bäumer, T. & Braun, B. (2019). The attractiveness of medium-sized city centers for consumers. Creation of a scoring model. GWPs Annual Conference, Berlin.
• Braun, B., Bäumer, T. & Huber, S. (2017). Profiting from synergy effects is more important than ever for owner-managed companies. German Congress of Geography 2017, Tübingen.
• Miorin, S., Bäumer, T. & Braun, B. (2017). Attractiveness and challenges of retail trade in the city centre. German Congress of Geography 2017, Tübingen.

Publications

• Kraus, K., Braun, B. & Bäumer, T. (in press). Creation of a scoring model to measure the attractiveness of middle-sized city-centres for consumers. In P. Planing, P. Müller, P. Dehdaari & T. Bäumer (eds.), Innovations for Metro-politan Areas. Wiesbaden: Springer Gabler.
• Miorin, S., Braun, B. & Bäumer, T. (2019). Opportunities and challenges of digitization for the retail industry - dealing with cross-channel customers. In E. Lochmahr, P. Müller, P. Planing & T. Popovic (eds.), Shaping Digital Change. Transdisciplinary approaches from science and business (1st edition 2019, pp. 191-204). Wiesbaden: Knight Gabler.
• Schumpp, A., Huber, S. & Braun, B. (2020) (in press). What makes an inner city attractive today and in the future? - Analysis of emotional hotspots using the city of Stuttgart as an example. In P. Planing, P. Müller, P. Dehdaari & T. Bäumer (eds.), Innovations for Metro-politan Areas. Wiesbaden: Springer Gabler.